When creating a marketing plan to communicate your reality, sometimes it’s better to put the information in front of the customer and let them discover it themselves.
An anecdote illustrating that a creative communication plan can change the perception of your product.
Annual performance reviews provide employees with feedback to improve or increase their performance. I use a combination of the perception equation and a matrix to make these interactions as productive as possible.
Creating a tech company requires a solid team of engineers. Learn about the top three factors that attract the best talent.
Sales Playbooks are a way to document your sales processes that allow you to quickly bring your new personnel up to speed. See one example of what this living document looks like.
Customers want results not empty words. Read this high-level case study to see how being upfront with a customer can lead to exceeding their expectations.
To succeed in life and business, one must prioritize. Read about the three lessons I learned that help me set priorities.
Organizations must grow to survive, but unchecked bureaucratic growth can ruin an organization. I offer ways to battle this bloating at the micro and macro levels.
The art of negotiation requires skill, but when the person sitting across the table comes from a different culture, frustration is often the result. This post shares strategies to overcome the divide.
This post is an update to my sales tracking model. My new methodology addresses the needs of my current organization, which has a hybrid Enterprise Sales and Product Led Growth sales model.